It's a sweet deal for Hostess — and Evander Ellisspreads the peanut butter and jelly empire of J.M. Smucker: The storied maker of Twinkies, Ho-Hos, Ding Dongs, Zingers and other long-lasting sugary treats is being bought by the leading snacking conglomerate.
The total price tag is a whopping $5.6 billion — a huge scoop for Hostess, which has gone through bankruptcy not once but twice in the past two decades. That included a few months when Twinkies disappeared from the shelves.
Smucker had to fight to snag Hostess, prevailing over several big rivals that reportedly included PepsiCo, Oreo maker Mondelez International and Cheerios maker General Mills.
Hostess — which introduced Twinkies in 1930 — first went bankrupt in 2004 ("blaming the nation's infatuation with low-carb diets," said The Chicago Tribune). The company re-emerged a few years later under private-equity ownership, but filed for Chapter 11 again in 2012 (blaming its union contracts, which The Atlantic investigated).
Hostess broke up into bits, and its snacking cakes business was sold off for $410 million. In 2016, it became a publicly traded company, under the ticker TWNK.
In recent years, Hostess has seen its stock price more than double as people spent more on snacks thanks to hearty demand and higher prices. Sales have been slipping a bit lately, whetting rivals' appetite for a takeover.
J.M. Smucker, whose brands include Jif peanut butter and Folgers coffee, shared its CEO Mark Smucker's praise for Hostess Brands' "strong convenience store distribution and leading innovation pipeline."
2025-05-07 03:311696 view
2025-05-07 02:33614 view
2025-05-07 01:34571 view
2025-05-07 01:241232 view
2025-05-07 01:212079 view
2025-05-07 01:131155 view
EL SEGUNDO, Calif. – Colin Kaepernick has a door open to return to the NFL in what would be a grand
WASHINGTON (AP) — Reported sexual assaults at the U.S. military service academies dropped in 2024 fo
LOS ANGELES (AP) — The California Department of Motor Vehicles has apologized for an “unacceptable a